In 2014, anticipating the digital retail revolution, I made the move from print to e-commerce  and spent the last 4 + yrs helping Rue La La reestablish itself as a global force in online fashion retail. During my tenure, I worked closely with the SVP, Executive Creative Director to elevate the photography to world class magazine standards while at the same time cutting costs and increasing output.

In 2016, Rue La La was profitable for the first time.

For 10+ years before that, I cut my teeth in the magazine world as fashion editor for Glamour Magazine, Rizzoli 'A' Magazine, L'Officiel, NYLON Guys, etc. 

During this time, I worked with some of the most iconic fashion brands globally and was instrumental in launching the careers of models & photographers ranging from Crystal Renn to Sebastian Kim.