My goal is to combine my digital and editorial expertise to help fashion retailers survive and thrive in the extremely changing commerce landscape.

For 14 years I cut my teeth in the magazine world as fashion editor for Glamour Magazine, A Magazine, Vanity Fair Italy, NYLON, etc. 

During this time, I worked with some of the most iconic fashion brands in the world and was instrumental in launching the careers of models Crystal Renn, Candice Swanepoel, Ana Beatriz and more as well as photographers: Dan Martensen + Sebastian Kim.

In 2014, anticipating the digital retail revolution, I made the move to e-commerce and spent the last 3+ yrs helping Rue La La reestablish itself as a global force in online fashion retail. During my tenure, I worked closely with the SVP, Executive Creative Director to elevate the photography to world class magazine standards while at the same time cutting costs and increasing output.

In 2016, Rue La La was profitable for the first time in history.